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U.S. Census Data

United States Census 2010
A great source for population, housing, economic, and geographic information for every city and county in the United States.
American FactFinder
American FactFinder is your source for population, housing, economic and geographic information.

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Search for Books

What's the Difference between SIC and NAICS codes?

SIC and NAICS Codes
Because the national standard changed from the use of SIC codes to the use of NAICS codes, in November 2004 the Department stopped assigning SIC codes and now only assigns NAICS codes.

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Class Evaluation

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Evaluation

Industry Analysis

Business Source Complete
Index, abstracts, and full text covering scholarly business publications and company analysis. HINT: To analyze a specific industry, limit document type to "industry overview."
MarketResearch.com Academic
In-depth research of the burgeoning over-the-counter diagnotic testing market; hard data: size of the market, names of the major players, growth forecasts, regulatory issues, and who has the biggest market share
NAICS/Industry Codes
The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
Standard Industrial Classification Code -1987
This page allows the user to search the 1987 version SIC manual by keyword, to access descriptive information for a specified 2,3,4-digit SIC, and to examine the manual structure.

Competitors Research

NOTE: To access the databases below from off-campus, go to the database list on the library website and select the database you would like to search. You will need to enter the 14 digit barcode number from your ID to have access.

Hoovers
The Hoover’s database provides information on more than 12 million public and private companies, including companies that have gone out of business, in more than 600 worldwide industries.
Business Source Complete
Index, abstracts, and full text covering scholarly business publications and company analysis.

Customer Demographic Research

SRDS: The Lifestyle Market Analyst

Call Number: R 659.14 S785L

Publication Date: 2008

"This single integrated source will help you locate your best customers, identifying promising markets and refine your marketing strategies. Using profiles from over 15.2 million households, The Lifestyle Market Analyst gives you fast answers at every stage of your marketing plan, from selecting initial markets to deploying a promotional campaign."

Best Customers

Call Number: R 658.8342 B561

Publication Date: 2011

Best Customers reveals who the best and biggest customers are for hundreds of individual products and services, alerting marketers to potential booms and busts in the years ahead.

Consumer Behavior 2013

Call Number: R 658.8342 C757

Publication Date: 2012

A collection of market research reports that summarize current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results.

2008 Demographics USA - Zip Edition

Call Number: R 658.83973 D383Z

Publication Date: 2008

Population and demographic information for every ZIP Code in the United States.

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