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The Business Profession - BUS 1000   Tags: business, marketing  

Last Updated: Jul 18, 2013 URL: Print Guide RSS UpdatesEmail Alerts

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U.S. Census Data

  • United States Census 2010
    A great source for population, housing, economic, and geographic information for every city and county in the United States.
  • American FactFinder
    American FactFinder is your source for population, housing, economic and geographic information.

What's the Difference between SIC and NAICS codes?

  • SIC and NAICS Codes
    Because the national standard changed from the use of SIC codes to the use of NAICS codes, in November 2004 the Department stopped assigning SIC codes and now only assigns NAICS codes.

Class Evaluation

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Search for books, articles, media, and more...

Industry Analysis

  • Business Source Complete
    Index, abstracts, and full text covering scholarly business publications and company analysis. HINT: To analyze a specific industry, limit document type to "industry overview."
  • Academic
    In-depth research of the burgeoning over-the-counter diagnotic testing market; hard data: size of the market, names of the major players, growth forecasts, regulatory issues, and who has the biggest market share
  • NAICS/Industry Codes
    The North American Industry Classification System (NAICS) is the standard used by Federal statistical agencies in classifying business establishments for the purpose of collecting, analyzing, and publishing statistical data related to the U.S. business economy.
  • Standard Industrial Classification Code -1987
    This page allows the user to search the 1987 version SIC manual by keyword, to access descriptive information for a specified 2,3,4-digit SIC, and to examine the manual structure.

Competitors Research

NOTE: To access the databases below from off-campus, go to the database list on the library website and select the database you would like to search. You will need to enter the 14 digit barcode number from your ID to have access.


  • Hoovers
    The Hoover’s database provides information on more than 12 million public and private companies, including companies that have gone out of business, in more than 600 worldwide industries.
  • Business Source Complete
    Index, abstracts, and full text covering scholarly business publications and company analysis.

Customer Demographic Research

Cover Art
SRDS: The Lifestyle Market Analyst
Call Number: R 659.14 S785L
Publication Date: 2008
"This single integrated source will help you locate your best customers, identifying promising markets and refine your marketing strategies. Using profiles from over 15.2 million households, The Lifestyle Market Analyst gives you fast answers at every stage of your marketing plan, from selecting initial markets to deploying a promotional campaign."

Cover Art
Best Customers, 9th Edition - New Strategist Publications
Call Number: R 658.8342 B561 2012
ISBN: 9781937737115
Publication Date: 2012-12-15
Best Customers reveals who the best and biggest customers are for hundreds of individual products and services, alerting marketers to potential booms and busts in the years ahead.

Consumer Behavior 2013
Call Number: R 658.8342 C757
Publication Date: 2012
A collection of market research reports that summarize current research on why consumers buy and how to influence their purchasing, based on data from U.S. retail market analysts, consumer behavior specialists and recent consumer survey results.

2008 Demographics USA - Zip Edition
Call Number: R 658.83973 D383Z
Publication Date: 2008
Population and demographic information for every ZIP Code in the United States.


Dayton Daily News: Business Headlines

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Reuters Business News

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