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MRKT 3600: Principles of Marketing

In the News

Hurley, L. (2018). U.S. Supreme Court backs Christian baker who rebuffed gay couple. Reuters News Agency

Colby, A. (2020). Safety trumps when dealing with customers who refuse to wear masks. Forbes Magazine.

Keith, K. (2020). Supreme court upholds broad exemptions to contraceptive mandate—for now. Health Affairs Magazine.

Worthen, M. (2019). What Would Jesus Do About Inequality?: The faith and work movement wants to bend the gospel back toward economic justice. New York Times Magazine

Yancey, D. (2019). Faith and Work After Covid-19: A Gelassenheit Way Forward. Denver Institute for Faith and Work

Atkins, B. (2019). Business Ethics And Integrity: It Starts With The Tone At The Top. Forbes Magazine

Taylor, K. (2019). The church of chicken: The inside story of how Chick-fil-A used Christian values and a 'clone army' to build a booming business that's defying the retail apocalypse and taking over America. Business Insider Magazine.

Faith & Business Practice

Hill, E. B. (2020). Business as Usual? Marketing, God, and the Limits of Christian Callings. Intersections, 2020(51), 44.

Brown, E., & Scott, I. (2019). Belief v. Belief: Resolving LGBTQ Rights Conflicts in the Religious Workplace. American Business Law Journal, 56(1), 55-113.

Etherington, M. (2019). Religion as a Workplace Issue: A Narrative Inquiry of Two People—One Muslim and the Other Christian. SAGE Open, 9(3), 2158244019862729.

Holder, M., & Rollins, G. (2014). Helping Students Integrate Faith Practice with Business Practice: A Case Study in Nehemiah.

Van Buren III, H. J., Syed, J., & Mir, R. (2020). Religion as a macro social force affecting business: Concepts, questions, and future research. Business & Society, 59(5), 799-822.

Quesenberry, K. A. (2019). Storytelling, the Bible, and Marketing: An Ancient Framework for Modern Practice. Journal of Biblical Integration in Business, 22(1).

Combs, Gwendolyn M. Religious Discrimination and Racial Harassment: What Ever Happened to MarShawn DeMur?. Society for Human Resource Management (SHRM), 2009.

Portin, F. (2020). Consumerism as a moral attitude: Defining consumerism through the works of Pope Francis, Cornel West, and William T. Cavanaugh. Studia Theologica-Nordic Journal of Theology, 74(1), 4-24.