Learn more about your specific client or similar businesses in their industry by using the appropriate NAICS code. (NAICS stands for North American Industry Classification System, and is a classification of business establishments by type of economic activity used in the United States.)
Start by using the NAICS search tool to identify/confirm the Industry Code for your business sector of interest. You'll find subcategories, then click on the most applicable business area. Then you'll see the Top 10 Businesses:
One you know the NAICS code, search it in the library databases listed below:
For Business Source Complete, search NAICS and the code. For example, NAICS 531210 for real estate agencies.
Contains full text journals, trade publications, industry and market reports, company profiles, and business news. Covers all disciplines of business including marketing, accounting, banking, finance, and more.
Business Source Complete is a scholarly business database providing bibliographic and full text content. Business Source Complete provides full text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more. Business Source Complete contains indexing and abstracts for the most important scholarly business journals back to 1886, searchable cited references for many journals, and detailed author profiles for the most-cited authors in the database.
For Mergent Online, search a company's name, like Starbucks:
Provides accurate and detailed financial and business data for both publicly traded companies (US & International) and private entities. Includes company descriptions with review of competitors and overview of corporate structure, financial statements on overall assets, debts, and earnings and annual reports of projected market growth and competitive sustainability.
Mergent Online provides business information, including financial reports, company news and securities data. Mergent Online contains company data and annual reports for both U.S. and international companies. U.S. company data includes SEC (EDGAR) filings.
Mergent Online is the successor to FISonline, which was created when Mergent acquired the Financial Information Services division of Moody's® Investors Service.