EMTC 3650: Networked Audience

In this paperback edition of the acclaimed book The Death of Distance, journalist Frances Cairncross of The Economist shows us how the world is changing with the introduction of the Internet and wireless technology. First published in 1997, Cairncross's provocative book-based on evidence from two sweeping surveys on telecommunications-argues that new communications technologies are rapidly obliterating distance as a relevant factor in how we conduct our business and personal lives.

Part intellectual history, part popular science, and part cultural criticism, The Shallows sparkles with memorable vignettes-Friedrich Nietzsche wrestling with a typewriter, Sigmund Freud dissecting the brains of sea creatures, Nathaniel Hawthorne contemplating the thunderous approach of a steam locomotive-even as it plumbs profound questions about the state of our modern psyche. This is a book that will forever alter the way we think about media and our minds.

Whether your interest lies in sociology, psychology, marketing or technology, Identity Shift examines the impact of living in an age where virtually all of our personal information and interactions with others can be available with the click of a mouse.

"There is a need for a new belief system that will help information professionals survive and engage in a ubiquitous information environment, where they are no longer the dominant players, nor, indeed, the suppliers of first choice. The aim of this thought-provoking book is to provide that overarching vision, built on hard evidence rather than on PowerPoint 'puff'."--BOOK JACKET.

A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century... An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century.

In Alone Together, MIT technology and society professor Sherry Turkle explores the power of our new tools and toys to dramatically alter our social lives. It's a nuanced exploration of what we are looking for - and sacrificing - in a world of electronic companions and social networking tools, and an argument that, despite the hand-waving of today's self-described prophets of the future, it will be the next generation who will chart the path between isolation and connectivity.

Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.

While no Luddite—Keen pioneered several Internet startups himself—he urges us to consider the consequences of blindly supporting a culture that endorses plagiarism and piracy and that fundamentally weakens traditional media and creative institutions. Offering concrete solutions on how we can rein in the free-wheeling, narcissistic atmosphere that pervades the Web, THE CULT OF THE AMATEUR is a wake-up call to each and every one of us.

Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn't matter whether you're in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.

In this book, which is the first to provide readers with a cultural/historical account of the blog, as well as the first to analyze the different aspects of this growing phenomenon in terms of its past, Aaron Barlow provides lay readers with a thorough history and analysis of a truly democratic technology that is becoming more important to our lives every day.

Since Hugh Hewitt's blog site-HughHewitt-was launched in early 2002, more than 10 million people have visited this site. Why does this visitor traffic matter? People's attentions are up for grabs. If you depend upon the steady trust of others, suddenly you have an audience waiting to hear from you. The race is underway, though, to gain mindspace and to be part of the blogosphere readers' habits and to position yourself as well as your business or organization at the forefront of this information movement.

"Blog! How the Newest Media Revolution is Changing Politics, Business, and Culture takes you inside the minds and hearts of the world's most influential bloggers...From celebrity-activist Arianna Huffington to the Web philosopher Clay Shirky, this book brings you many of the world's A-list bloggers in their own fresh and uncensored voices."--BOOK JACKET.

In Zero Comments, internationally renowned media theorist and 'net critic' Geert Lovink revitalizes worn out concepts about the Internet and interrogates the latest hype surrounding blogs and social network sites.

New media experts survey the possibilities and dangers of the current landscape while exploring specific ways to expand your reach to a lost world. Their advice on how to use the media with different audiences will train all of God's people to advance, demonstrate, and utilize the Christian worldview in this exciting realm.

This study describes the rapid growth of user-created web content, its increasing role in worldwide communication, and the resulting policy implications. Questions addressed include: What is user-created content? What are its key drivers, its scope, and different forms? What are the new value chains and business models? What are the extent and form of social, cultural, and economic opportunities and impacts? What are the associated challenges? Is there a government role, and what form could it take?

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what's in store for the future Social Media. You've heard the term, even if you don't use the tools. But just how big has social media become? ... Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

Research is summarized and made accessible though detailed descriptions of ten mobile users from around the world. These illustrate popular debates, as well as deeper social forces at work. The book concludes by considering three themes: 1) the tighter interlacing of daily activities 2) a revolution of control in the social sphere, and 3) the arrival of a world where the majority of its inhabitants are reachable, anytime, anywhere.

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Most attempts at addressing content persuasion cover only landing pages, trigger words and quick-win manipulative tactics. Clout will take a unique contrary view, advocating for a holistic long-term approach grounded in rhetoric and psychology.

YouTube, blogging, Wikipedia, Twitter, Facebook, Second Life and other “new new media” aretransforming just about every aspect of our culture from the way we elect Presidents to how we watch television.  New New Mediadetails the benefits, opportunities, and dangers of these transformations.