GSS 3640: Qualitative Methodology and Reasoning

Explore the research methods terrain and read definitions of key terminology

Approaches to the interpretation and understanding of materials arising from the use of qualitative methods

Viewers are shown how to create effective questionnaires, prepare participant interviews, assemble case studies, and conduct observational studies. The program also covers the use of content analysis and explores the correlational method, employed to make qualitative data more meaningful.

A short article from SurveyMonkey outlining the differences in qualitative vs. quantitative survey questions

Using examples from the field of market research, discover the difference between weak or strong qualitative research questions

Learn the fundamentals and advanced features of ATLAS.ti with webinars on qualitative methodology.

Learn more about NVivo software by watching tutorials, how-to videos, recorded eSeminars and eDemos.