In-depth research of the burgeoning over-the-counter diagnotic testing market; hard data: size of the market, names of the major players, growth forecasts, regulatory issues, and who has the biggest market share
This service contains market profile reports, lifestyle analysis reports, demographics reports, and PRIZM reports
Claritas Segmentation & Market Solutions is an intuitive web application that allows you to quickly and seamlessly measure consumer demand and evaluate your locations and markets. This easy - to - use application will allow you to better understand consumers who are more likely to buy your product or service, and the markets where they live, so you can create more efficient marketing strategies and customized messages to more effectively reach them.
Index, abstracts, and full text covering scholarly business publications and company analyses.
Business Source Complete is a scholarly business database providing bibliographic and full text content. Business Source Complete provides full text journals in all disciplines of business, including marketing, management, MIS, POM, accounting, finance and economics. Additional full text, non-journal content includes financial data, books, monographs, major reference works, book digests, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more. Business Source Complete contains indexing and abstracts for the most important scholarly business journals back to 1886, searchable cited references for many journals, and detailed author profiles for the most-cited authors in the database.
The Value Line Investment Survey is a comprehensive source of information and advice on approximately 1,700 stocks in 98 industries, the stock market, and the economy.
The Value Line Investment Survey is an unbiased collection of data and performance analysis of approximately 8,000 stocks, 15,000 mutual funds, 80,000 options and other securities. It has three parts: 1)
The Ratings & Reports section contains one-page reports about approximately 1,700 companies and approximately 98 industries, 2) The Summary & Index contains an index of all stocks in the Investment Survey as well as many up-to-date statistics to keep investors informed about the latest company results, and 3) The Selection & Opinion section contains Value Line's latest economic and stock market forecasts, one-page write-ups about interesting and attractive stocks, model portfolios, and financial and stock market statistics.
The Hoover's database provides information on more than 12 million public and private companies, including companies that have gone out of business, in more than 600 worldwide industries.
The Hoover's database provides information on more than 12 million public and private companies, including companies that have gone out of business, in more than 600 worldwide industries. Information available includes in-depth industry analysis, summary financials, top competitors and officers, SEC filings, and news. Using the Hoovers information customized reports can be created.
Index, abstracts, and full text for 350 trade and industry related periodicals.
Vocational and Career Collection is designed to meet vocational and technical research needs. The collection provides indexing and abstracts for over 600 journals, and full text for 350 of these trade and industry related periodicals. Full text information in this database dates as far back as 1985.
A full text newswire database that incorporates business wires from all over the world.
Regional Business News is a collection of 75 full text business journals, newspapers and newswires that incorporates news information from all over the world. Information provided by these sources covers business, political, economic and other diverse, international news events.
Small Business Reference Center offers exclusive full text for many top consumer small business reference books, as well as tools to address many small business topics.
Small Business Reference Center offers exclusive full text for many top consumer small business reference books, as well as tools to address many small business topics. It includes business videos, a help and advice section and details on how to create business plans. Also included are state-specific resources, start-up business plans, and industry information.
The ANA’s marketing leadership works to make a difference for all marketers, their brands, and the industry. They focus relentlessly on driving growth by fueling smarter marketing and leading industry change.
The American Advertising Federation protects and promotes the well being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.
These OWL resources will help you learn how to use the American Psychological Association (APA) citation and format style. This section contains resources on in-text citation and the References page, as well as APA sample papers, slide presentations, and the APA classroom poster.
Sign up and begin using a Citation Managerto manage your citations to create a quick bibliography and even quick in-text citations using the ProQuest RefWorks and Zotero add-ons for Google Docs and Microsoft Word.
Sign up for a Research Appointment with your STEM/Business Faculty Librarian for extra support in navigating databases and the research process.